Nike wanted to showcase all of its players through a social media experiment that can keep pace with what's going on in the league, and what fans are talking about most. Epic is a data visualization app that measures fan tweets and bubbles up the most talked about players. Fans could also tweet directly to a player, and learn about his stats and favorite kicks.
2012 Cannes Shortlist, Social Media
2012 Tomorrow Awards, Shortlist
2011 Contagious Magazine