I'm a Creative Director with 23 years of experience at traditional and digital agencies across the country. Starting at TBWA Chiat NY then moving onto Cliff Freeman, McCann NY, Hal Riney SF, Crispin, R/GA, and GREY NY. Just before going freelance I was at Sid Lee, 72andSunny NY, Google Creative Lab, and BBH. I was most recently at Apple as Creative Director for Apple News and Books. Currently I am at Airbnb as a Senior Creative Director.
Oct 2022 - Present
Sr Creative Director looking after all of the creative for the South Korea Region.
June 2020 - Oct 2022
Creative Director for Apple News and Apple Books.
May 2019 - May 2020
Group Creative Director for Disney Parks Experiences and Products.
Feb 2019 - Present
R/GA
Johannes Leonardo
Feb 2016 - Jan 2019
Lead teams on PlayStation, Grubhub and new business.
Play Fearlessly
2019 Cannes Shortlist - Direction
2019 Cannes Shortlist - Original Music
April 2015 - Jan 2016
Clients: Merrell Outdoor Gear, Samsung
Jan 2015 - April 2015
Clients: Samsung and Smirnoff.
Nov 2014- Jan 2015
Was on a number of projects for various accounts. Included some Hilton, Cadillac and at the tail end Hot Pockets. Yup. Hot Pockets.
Mar 2014 - Nov 2014
Worked on a number of projects two of them being spacecraftforall.com and the Android branding campaign.
A Spacecraft For All: The Chrome Experiment
2014 FWA Site of the Month, August
2014 FWA Site of the Day, August
2014 Mobile Site of the Day, August
2014 Awwwards Site of the Day, September
July 2012 - January 2014 New York, NY
Helping to create new and interesting things for brands. Using any modern means necessary. Crown Royal, Hasbro and others.
January 2009 - July 2012
Creating content and solving problems for clients with my partner Jason Hoff.
Google Wallet Integrated Campaign
2013 Commarts Digital Annual
2012 Andy's Silver, Reset
2012 One Show Interactive Shortlist, Brand Transformation
2012 One Show Interactive Shortlist, Mobile App
2012 AICP NEXT Award for Mobile
2012 Webby Winner, Experimental & Innovation
2012 Webby Nominee, Online Commercials
2012 Clio Shortlist, Mobile Apps
2012 One Show Entertainment Finalist
2012 Tomorrow Awards Finalist
Google Offers OOH
2012 OBIES Finalist "Big Tags"
2012 OBIES Silver "Hanging Tags"
Nike The Film Room
2011 Gold Andy
2011 D&AD Annual
2011 Creative Review Annual "Best of Book"
2011 Gold Clio
2011 AICP NEXT Award for Experiential
2011 Cannes Bronze Lion
2011 Cannes Titanium and Integrated Shortlist
2011 Jay Chiat Award Creative Technologies Gold
2011 London International Awards Gold - Environmental
2011 London International Awards Gold - The NEW Category
2011 London International Awards Silver - Sports
Nike Black Mamba Site/Twitter Visualization
2011 Cannes Bronze Lion
2011 SAMMY Awards Best in Show
2011 SAMMY Awards Best Social Creative
2011 SAMMY Awards Best Social Promotion for a Product Launch
2012 Tomorrow Awards - Shortlist
2012 One Show Interactive Silver
2012 Andy's Shortlist
Nike Epic - Playoffs Player Twitter Visualization
2012 Tomorrow Awards - Shortlist
2012 SXSW Peoples Choice Finalist
2012 SXSW Social Finalist
2012 One Show Finalist
March 2008 – January 2009
Digital and Traditional on Snapple, Quiznos, and Valley National Bank.
November 2006 – March 2008
Digital and Traditional for VW, Burger King, Bell Helmets, Truth Anti-Smoking, American Express, Dominos and Geek Squad.
Domino's Pizza Tracker
2010 One Club: Best of the Digital Decade
2008 One Show Gold
2008 Clio Silver
2008 LIAA Silver
Domino's You Got 30 Minutes
2009 Clio - Integrated Campaign - Bronze
2009 Cannes - Integrated campaign - Bronze
April 2005 – November 2006
Traditional and Digital Creative for Sprint, Harputs Adidas, Anthem Blue Cross & Blue Shield, Peter Kim Jewelry, Cord Blood Research, HP, AAA Auto Club & Insurance
Peter Kim Jewelry "Valentines Day"
2006 Cannes Shortlist
Peter Kim Jewelry Make it Up to Her Print
2006 NY Festivals Finalist
2006 Cannes Shortlist
Harputs Adidas Spring/Summer Statue
2006 NY Festivals Finalist
Peter Kim Jewelry "Ring"
2006 NY Festivals Finalist
2002 – 2004
Traditional Creative for Xbox, Rolling Rock, Microsoft,
Papermate, Black & Decker, Wendy’s and Coca-Cola Classic.
December 2000 – December 2001
Traditional Creative for Hardee’s, Staples, Quiznos, Mohegan Sun, Fanta Coca-Cola and Mike’s Hard Lemonade.
June 2000 – December 2000
Traditional Creative for Circuit City, Samsonite, NYC Teaching Fellows and Stockback.com.
Feel free to reach out and drop me an email.