It’s not what they say, it’s what you say.

We pitched this Amazon Fire TV stick project in September 2016. Not only we won that pitch, but we also ended up with a funny campaign that became, in the client's words, "The most successful campaign in Amazon history". Not bad. And it all started with a clever insight:

We all get show recommendations all the time. From everybody. Family members, colleagues, strangers, you name it. We found this cultural phenomenon to be the most relevant way to bring forward the new benefit of the Amazon Fire TV Stick: The Alexa Voice Remote. Because it’s not what everybody says, it’s what you say. 

The insight can be seen across this multimedia campaign, on films, web videos, social postings, memes and more. 

Partnerships:

 Hungry Man, No6, JSM

"Cake"

"Fights" 

Social Content

:15 Films

Credits:

BBH

John Patroulis Creative Chairman

Gerard Caputo Executive Creative Director

Colin Kim Creative Director

Lucas Bongioanni Creative Director

Casey Schweikert, Tyler Wriston Art Director

Liz Loudy, Michael Ashton Copywriter

Kate Morrison Head of Production

Abbie Noon Executive Producer

Christina Carter Senior Content Producer

Sean McGee Business Affairs

Kristen Tate Account Director

Production Company: Hungry Man

Director: Wayne McClammy

Director (social): Christopher Modoono

Editor: Jason Macdonald @ No6