Nike wanted to teach today’s best basketball moves to the next generation of young basketball hopefuls.
We were challenged with designing an experience that gave aspiring players hands-on lessons on the court. We created the Nike Film Room: part half-court, part green screen, 100% education.
Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyze the footage, The Film Room deconstructed the kids’ movements, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves.
2011 Gold Andy, Reset
2011 Cannes Titanium and Integrated, Shortlist
2011 Cannes Bronze Lion, Outdoor
2011 D&AD In the Book, Branding
2011 Gold Clio, Innovative Media
2011 AICP NEXT Award, Experiential
2011 Creative Review, Best in Book 2011
2011 One Show Interactive, 3 Merits
2011 Tomorrow Awards, Shortlist
2011 Gold Jay Chiat Award, Creative Technologies
2011 Gold London International Awards - Environmental
2011 Gold London International Awards - The NEW Category
2011 Gold London International Awards - Sports
Nike let us showcase the idea at the World Basketball Festival at the world famous Rucker Park in NYC.
We made a desktop and mobile app version of Signature Moves, so you learn the game wherever you are.
Some print designs to extend the campaign.