We launched the new DuPont with 22,464,000 films. We had to film every outcome and even use animation with the folks over at Imposium. The goal was to create personalized versions so that it felt brand new and NOW at the time of viewing. With all of those tools ready to use “Invent a Better N:OW” was born, A John Hillcoat Hyper Dynamic film where everything was at the speed of NOW. The clocks were set to your time, the shot of the Earth was pointing to where you lived, the music and VO changed with every view. During the first 24 hours it even had a starred a printing of a prosthetic hand. All to rebrand this company as the Inventors of N:OW.
R/GA
ECD: GENEVIEVE HOEY
CDS: RYAN O’KEEFE & COLIN KIM & LARS JORGENSEN & JASON KOXVOLD & TODD BEEBY
CREATIVES: CHIUNGHUI CHIU & CHRIS LIU & GRACE TAYLOR & TOMAS ALMUNA & CRIS COSTA
EP: JON DRAWBOUGH
DIR: JOHN HILLCOAT @ SERIAL
EDIT: SHANE REID @ EXILE
VFX: BLACKSMITH.TV
MUSIC: ATTICUS ROSS